CFE Program Launches in Singapore and Thailand
January 2009 Franchising World
After a delegation of franchising-community leaders visited Southeast Asia late last year, plans were drawn to finalize the launch of the Institute of Certified Franchise Executives programming in Singapore and Thailand.
The delegation appeared before a conference organized by the Franchising and Licensing Association of Singapore and met with Thai franchise executives and government officials in Bangkok. Institute of Certified Franchise Executives Chairwoman Melanie Bergeron, CFE, and CEO, Two Men and A Truck International; William Edwards, CFE, CEO and president, Edwards Global Services; and John Reynolds, president of the IFA Educational Foundation, presented a CFE program on international development and growth strategies during the FLAsia conference conducted in Singapore in October.
The conference, presented by the Franchising and Licensing Association of Singapore and BizLink Premium Services, featured an expo and educational programs on a wide range of franchising topics. Reynolds also served as a judge for the international awards competition during the conference.
Bergeron, Edwards, and Reynolds met with Douglas Foo, FLAS chairman, and CEO, Apex-Pal International; General Manager Terry Wong and other FLAS members to finalize plans for the launch of the CFE program regionally in early 2009.
Following the conference, Reynolds met with faculty members at Sripatum University, Bangkok, Thai franchise executives, and government officials during a CFE seminar program conducted at the university. The CFE program at Sripatum University is being spearheaded by Peerapong Kitiveshpokawat, director of the International Retail and Franchise Business Research and Development Center. Faculty members are working with Cheryl Babcock, CFE, director of the International Institute for Franchise Education, Nova Southeastern University, to develop franchise educational programs.