Is Australia the Gateway to Expansion in the Pacific Rim?
Franchising World March 2011
Research about franchise expansion into the Asia-Pacific Rim region will be conducted by a U.S. and an Australian university as the result of a recent partnership. The University of New Hampshire’s Rosenberg International Center and Griffith University in Australia have partnered to conduct the research.
The two universities signed a memorandum of understanding formalizing their relationship to collaborate on international franchise expansion, franchise performance and finance and women in franchising. Griffith University is home to the Asia-Pacific Centre for Franchising Excellence.
“Australia is strategically located as the gateway to the Asia-Pacific Rim countries, a region that has experienced substantial economic growth that is projected to continue well into the next decade,” said UNH Rosenberg International Center of Franchising Director Udo Schlentrich. “Griffith University is an ideal partner because it has the academic expertise to allow us to expand our research in this region. We hope that this relationship will also lead to student and faculty exchanges and other interdisciplinary opportunities.”
“Our center has been working with the University of New Hampshire over a number of years on franchise-related research projects so the MOU is just formalizing the relationship already in place,” said Lorelle Frazer, director of the Asia-Pacific Centre for Franchising Excellence at Griffith University.
The Rosenberg International Center of Franchising and the Asia-Pacific Centre for Franchising Excellence recently collaborated on their first peer-reviewed journal article, “International Expansion Modeling: Application to U.S. and Australian Franchise Firms.” Its publication is forthcoming.
“Comparing a maturing franchise sector like Australia with a very mature franchise sector like the United States should provide some valuable insights, as well as practical outcomes for both franchise sectors,” Frazer said.
The William Rosenberg International Center of Franchising aims to explore and advance the understanding of franchising and interacts with industry experts and the International Franchise Association to produce timely and meaningful research reports and forecasts.