Have you considered the personality your brand should have? Is it aligned with the values and pillars you’ve determined will create a successful franchise?
Fitness concepts in the franchise world have a particularly important role in the community and establishing a personality for the brand is important. It has the potential to instill a sense of empowerment, longevity and vitality in clients. These are some personality traits Club Pilates strives to uphold:
According to the SBA (Small Business Administration) the number one reason businesses fail is undercapitalization. When beginning to think about starting a new business, it’s human nature to take an optimistic view of the success of the business. Without this optimistic view and the belief that the business will be successful, no one would decide to start a business. While optimism is necessary, it must also be tempered with a realistic chance that the road to success and profits may not always go according to your business plan.
I recently attended the Franchise Success Summit, and heard Dr. Mick Riddiough speak. Dr. Mick Riddiough is the President at the Riddiough Group and has been working in and around franchising for more than 30 years. Most recently, his company provided high-level franchise development consulting for The Beef Jerky Outlet.
By: Dallas Kerley, CFE (Chief Development Officer at Benetrends Financial)
Are you ready to own a franchise? If you’re like most prospective franchise owners, you’ll need to finance part or all of your franchise purchase. Ensuring you have an appropriately structured funding plan is often the key to long-term success and profitability. You’ll want to start off on the right track by following these key Do’s and Don’ts.